Case Study - 2011 U.S. Figure Skating Championships
Sports & Properties, Inc. served as the host organization for the 2011 AT&T U.S. Figure Skating Championships, which took place in Greensboro, North Carolina January 22-30, 2011. Working in partnership with the City of Greensboro, Greensboro Convention & Visitors Bureau, Greensboro Coliseum Complex, and the Greensboro Sports Commission, SPI successfully hosted this eight-day event. The 2011 U.S. Championships were a great success, as 110,787 people attended the event, with an addition 50,805 people attending auxiliary events at the Coliseum Complex including FanFest and practice. SPI handled the bidding, ticket sales, logistical, and sponsorship aspects of the Championships.
Event Kudos:
"The layout and the venue have been very good, and the local support has been excellent and the marketing has been good, which has been reflected in ticket sales." - David Raith, Executive Director, U.S. Figure Skating
"I think to a person, the skaters have appreciated the hospitality and having the practice rink, FanFest and the competition all under the same roof." - Paul Wylie, Olympic Silver Medalist and Coach
"They were helpful, cordial, and knowledgeable, and worked seamlessly with U.S. Figure Skating's event staff, volunteers, and officials to fashion a first-class event. They seemed to all be in the right places, saying the right things, helping in every way they could. Never did I have to wait more than a few minutes for a shuttle bus, and the host hotel appeared to meet everyone's needs." - Troy Schwindt, Editor, SKATING Magazine
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