The Fairfax County, Virginia, CVB (Visit Fairfax) is a relatively new organization, having started in 2003. The CVB identified sports tourism as a promising area for recruitment but desired assistance in helping launch this initiative with the best opportunity for early success.
       SPI was called on to assist Visit Fairfax in getting its Sports Marketing Department out of the blocks efficiently and effectively. SPI did an extensive regional facility analysis and compiled what is believed to be the most extensive sports facility database in the country. In addition SPI developed a complete Marketing Plan for Visit Fairfax Sports Marketing and helped advise the new organization on priority projects for early success.