Progress Energy resulted from the acquisition of Florida Power by Carolina Power & Light in 2000. With a new, but relatively unknown brand, Progress Energy desired to ramp up its sports marketing presence.
       SPI was retained to create the Progress Energy 3-year sports marketing plan and to help achieve and maintain that plan on an ongoing basis. In the course of this representation, SPI negotiated and implemented sponsorships including the Carolina Hurricanes, Tampa Bay Devil Rays, and NC Museum of Art, among others.