With a new Executive Director and a new more pro-active and growth oriented direction for the organization, USA Field Hockey needed a new marketing plan to match the vision of its leadership.
       SPI developed a comprehensive marketing plan for the national governing body that focused on promoting USA Field Hockey and driving new and increased revenues. Towards that end, the plan included merchandising, sponsorships, events, and even naming rights at the USA Field Hockey training center. SPI also emphasized the need for a re-branding effort and the new organizational name reflects SPI's recommendation in that regard.