RBC Bank had just signed on to the largest sponsorship in company history, an $80 million naming rights sponsorship for the RBC Center, home arena for the NHL Carolina Hurricanes and NC State University Men's Basketball, when the bank's leaders realized they needed to manage their new partnership and potentially consider doing other sports sponsorship.       
        RBC asked SPI to conduct an executive search for its new sponsorship manager and subsequently, to assist the corporation on an ongoing basis with its sports, community, and entertainment sponsorships. SPI assisted RBC with its sponsorship negotiations and implementation with the Atlantic Coast Conference, NC State University, USA Baseball, and both Men's and Women's US Open Golf Championships, among others.