In 2007, the Greater Augusta Sports Council was scheduled to formulate the fifth generation of its 3-year strategic plan, a process the sports commission instituted beginning with its launch in 1992. In the past, the Sports Council had either done its planning internally or relied on a traditional facilitator from outside the sports tourism industry. This latter method resulted in a significant amount of valuable planning time being spent on trying to educated the outside facilitator on the industry.
       SPI facilitated the latest Sports Council strategic planning process and helped develop the new plan. SPI was able to bring deep industry knowledge and experience to the table. SPI was able to include the latest in industry trends and benchmarking from relevant industry organizations. SPI performed a competitive analysis and also included a broad base of Sports Council constituents - including hoteliers and local sports organizers. In addition to the new strategic plan, SPI delivered a complete industry report designed to facilitate the Sports Council's implementation of the plan.