The Wake Forest University Athletic Department is in the midst of a multi-phase expansion of its football stadium. The addition of VIP suites, club seats, and new media working areas requires $50 million in new funding
       The Athletic Department called on SPI for a naming rights sponsorship valuation analysis, sponsor targeting and sales preparation, and naming rights sponsorship sales (in partnership with the Athletic Department's marketing agency, ISP Sports). The stadium has now been renamed BB&T Field thanks to a 10-year multi-million dollar naming rights sponsorship that matched the target sales amount recommended by SPI.